Accounts 4 Media – now better know as A4M Financial Services – was originally established to provide accounting and financial services to the Media Sector. Thorugh popularity of its services, A4M have since branched out to all industries, of all sizes, providing accounting and financial assistance.
To produce a full colour advertisment to appear amoungst competitors in a magazine publication.
Added to this, the advertisment was to only be 63mm x 50mm in size.
A unique challenge.
As the advertisment was to include copy, this had to be to the point and impactful.
The advertisment was stripped of all unnecessary components, and simplified to its bare basic 'information points'.
However, the ad still needed to adhere to the A4M brand identity, and so layer by layer, branding components were re-introduced, namely the banner feature that frames the ad, the obvious logo and the 'scared' image of the man and woman.
By using the typography as part of the design itself, complimented by the striking image of the man and woman, and using as much white space around the image as possible, the end result is well balanced and attention grabbing.
Amoungst the other full colour advertisments and regardless of it's's diminutive size, the ad was highly noticeable, drawing many compliments and feedback, with hits to the A4M website increasing dramatically during the period the ad was run.
