eew! Design :: Creative Agency, London, UK

Dogwoof: Dogwoof is a UK film distributor specialising in independent films and world cinema, acquiring all UK & Ireland media rights for exploitation through theatrical, DVD, TV, and Internet.
Think it .......................... The Brief: Along with the packaging design that eew! Design undertook for the Play DVD, we were requested to produce a full colour advertisment to appear in the Sight & Sound magazine, to support the release, distribution and sale of the Play DVD.
Do it ......................... The Solution: Using a 3D pack shot from the marketing materials at hand, we used a strong coloured background to create the illusion of the DVD pack floating in the foreground, allowing the DVD artwork to speak for itself.

Quotes from reputable critics surround the DVD and reinforce the tone, message and enjoyment of the DVD.
See it ...................... The Outcome