Capita was dedicated to providing cutting-edge solutions to the education sector. With the rapid changes brought about by COVID-19, schools and multi-academy trusts had to adapt to new ways of working, including online learning and managing staff absences. Capita, with over 30 years of experience in the sector, offered comprehensive HR and payroll solutions to help educational institutions navigate these challenges efficiently.”
We began by creating detailed storyboards to outline the visual narrative of the explainer video. This step ensured that the storyline was clear and engaging, setting the foundation for the animation. We then developed vibrant and relatable characters and scenes that resonate with the target audience. The illustrations were designed to be both informative and visually appealing.
Next, an animatic was produced to provide a rough visual representation of the final animation. This step allowed us to fine-tune the pacing and transitions before moving on to full animation. Using the animatic as a guide, we created a smooth and engaging 2D animation. The animation style was clean and simple, focusing on effectively conveying the information.
We selected a music backing track that complemented the tone of the video and sourced sound effects to enhance the overall viewing experience. A professional voice-over artist was chosen to deliver the script with clarity and warmth, ensuring the message was communicated effectively.
The explainer video drove a significant increase in traffic to Capita’s website, as education professionals sought out their innovative solutions. Viewers praised the video for its clear and engaging presentation, appreciating how it effectively communicated Capita’s services. The video successfully raised awareness of Capita’s offerings in the education sector, establishing them as a leader in HR and payroll solutions.