NHS Property Services approached us to create a 2D explainer animation for their NHS Open Space initiative. The goal was to illustrate the flexibility and benefits of booking NHS rooms, highlighting the diverse range of customers and services that utilise these spaces. Our comprehensive services included storyboarding, sourcing and creating illustrations, animatic development, animation, sourcing voice-over talent, background music track, and sound effects.
We began by developing a detailed storyboard to outline the narrative flow and key visual elements of the animation. This step ensured that the client’s vision was accurately captured and provided a clear roadmap for the project. Our team sourced and created custom illustrations that aligned with NHSPS’s branding and the video’s objectives. These illustrations were designed to be engaging and informative, effectively conveying the message to the target audience.
We produced an animatic to provide a rough visual representation of the animation. This allowed us to fine-tune the timing and pacing before moving on to the final animation stage. Using the approved animatic and illustrations, we created a dynamic 2D animation. The animation was designed to be visually appealing and easy to understand, ensuring that the key messages were effectively communicated.
We sourced professional voice-over talent to narrate the video, ensuring a clear and engaging delivery that complemented the visual elements. To enhance the overall viewing experience, we selected a background music track and added sound effects that matched the tone and pace of the animation.
The animation introduced NHS Open Space and its flexible booking system, showcasing a variety of customers and services, including traditional NHS services like GPs, opticians, and mental health counselors using clinical spaces. It also highlighted health and social care services, such as health visitors, utilising counselling or meeting rooms, and public sector partners creating holistic community hubs. Additionally, the video emphasised the inclusion of health, wellbeing, community, and charity services, such as yoga classes, personal trainers, and support groups, all looking for flexible space and keen to work closely with the NHS.
The animation underscored the ease of booking, the benefits of a consistent room setup, and the importance of administrative support and finance teams in managing bookings. It also highlighted the valuable insights provided by booking and utilisation data for NHS clinical commissioning groups or trusts.
The final 2D explainer animation successfully communicated the benefits and flexibility of NHS Open Space, engaging a broad audience and helping NHSPS to build a better understanding of their customers. The animation has been well-received and is being used as a key resource on the NHSPS website and other communication channels.